Fyffes Advertising
The first Fyffes advertisement appeared throughout Britain in May 1929.
At this time the vital brand label had not been introduced so advertising lacked the punch it so desperately needed.
Amid much competition from the newly operational Jamaica Producer’s Association the banana finger label was born.
A press advertising campaign was launched in July 1929 supporting the national branding announcement.
Fyffes have incorporated TV, radio, outdoor and press advertising in our marketing strategies over the last 15 years..
The Fyffes brand has increased its awareness and over the last 10 years with brand awareness figures currently at 90%, while our nearest competitor stands at 74%. (Lansdowne market research 2007)