Fyffes Press Advertising
Fyffes have used press advertising only in recent years and have caused quite a stir with our tongue in cheek humour.
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| Fyffes were involved in an exciting rescue that took place 200 miles off the west coast of Ireland at Foynes Port in Co. Limerick. In August 2004 4 sailors who were attempting a transatlantic world rowing record were picked up in the stormy waters after their boat was destroyed by huge waves. The Fyffes banana boat was on route from Costa Rica with ¼ million cartons of bananas and was completing the 12 day voyage when they were alerted to the men’s plight. The advert ran in 2 main national newspapers in Ireland the following day | In 2006 the GAA, Ireland’s world famous sporting body was issuing much sought after tickets for a County Galway and County Cork Hurling Final being played at Croke Park in Dublin. An error in administration meant that some tickets fell by the way side and were not distributed across the country as they should have had. This caused quite some embarrassment in the GAA camp, however, Fyffes took the opportunity to use the harmless slip up as an example of “Guess who didn’t have their Fyffes today” and ran with the above advert in the national papers the following day. |
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