Our Famous Fyffes Blue Label
The Fyffes banana brand is world famous for a number of very good reasons. Firstly, by being the first fruit brand in the world (1929), it was obviously unique and born into a marketplace devoid of competition.
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| 1929 Prototype | 1929 - 1963 | 1964 - 1994 | 1996 - Onwards |
The famous Fyffes Blue label came into being at a time when many heavy weight legendary brands that survive today were around, if in other areas of the general marketplace. To mention but a few: Colman’s mustard, Bird’s Custard, and Bovril are still going strong and with us today.
As you can see it was in good company, but that would not have been enough. Constant innovative promotion, of which you will find just a small sample mentioned in this feature, played a vital role in keeping the brand before the public. Virtually, all modern promotion sin this food sector and others can be seen to have had their earlier counterparts applied to the Fyffes brand earlier last century. It is little wonder recall is so high and likely to remain so given the constant attention given to the brand even to this day.
Its endurance for over 78 years at the time of writing, having belonged to a parent company that has been in existence for over 119 years is truly remarkable, and must substantially contribute to its high profile
None of this would, of course, have been possible if the quality of fruit to which the label is attached had not been guarded, protected and improved over the decades to ensure customer satisfaction. Many claims can be made, but a product has to be consistently good if a quality image is to endure as it has done in this case. This is a certain tribute to a remarkable company whose staff have surely exhibited tenacity, good judgement and wisdom over an extended time so that to this day the brand is so widely respected.
A booklet has been produced in which the history surrounding the introduction of the famous blue label is recorded. It draws text from contemporary productions of the time and details with the six months surrounding the development from its inception, and the reason for this through to advertising and promotion and practical application of the label to the fruit. This PDF document describes the history of the world’s oldest fruit brand: Fyffes Blue Label.
Please click on the brochure opposite to download the PDF File.
