Latest News
Fyffes News
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Announcements
26th August 2026
One in four Norwegian consumers now recognise Trudi’s®
New Kantar research released by Fyffes highlights growing consumer recognition of Trudi’s® in Norway, with aided brand awareness reaching 27% just over a year after the brand launched in the...
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Announcements
6th August 2026
Fyffes strengthens UK consumer appeal with 79% brand awareness
New Kantar research released by Fyffes shows the continued strength of the Fyffes brand among UK consumers, with aided brand awareness for Fyffes bananas reaching 79%. The research also found that...
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Announcements
30th July 2026
Fyffes strengthens Irish consumer appeal with 88% brand awareness
New Kantar research has confirmed Fyffes’ enduring strength with Irish consumers, with aided brand awareness for Fyffes bananas reaching 88% and 83% of Irish consumers saying they would consider...
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Announcements
4th June 2026
Fyffes launches summer pineapple campaign to brighten up BBQ season
Sweet, juicy pineapples take centre stage this summer Fyffes is launching a vibrant new “Brighten Up Your BBQ” shopper campaign across 61 Globus stores in Germany from Monday, 8 June, putting...
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Community
5th March 2026
FYFFES AND CARE INTERNATIONAL ADVANCE WOMEN’S LEADERSHIP AND ECONOMIC EMPOWERMENT IN COSTA RICA THROUGH TRUDI’S “PARTNERSHIP FOR GOOD”
Marking International Women’s Day and the United Nations International Year of the Woman Farmer, Fyffes announces strong six-month results from Partnership for Good programme, a collaboration...
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Community
22nd December 2025
Trudi’s® Bananas Drive Category Growth and Strengthen Fyffes’ Value Proposition in Europe
Fyffes is proud to announce that its new consumer brand, Trudi’s®, is delivering sustained category growth and strengthening the company’s retail partnerships across the UK and...
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