Latest News
Fyffes News
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Announcements
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Sustainability
23rd September 2026
Fyffes Launches New Sustainability Strategy with Ambitious Target to Advance Women in Agricultural Leadership
Tropical produce company sets goal of achieving gender parity in senior leadership across its owned operations by 2035. Fyffes has launched its Sustainability Strategy 2025-2035, setting out a...
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Announcements
10th September 2026
Fyffes aims for regenerative agriculture across 13,000 hectares of farmland by 2035
New framework will strengthen climate resilience, support growers and help build more secure and sustainable tropical fruit supply chains Fyffes, one of the world's leading tropical fruit...
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Announcements
26th August 2026
One in four Norwegian consumers now recognise Trudi’s®
New Kantar research released by Fyffes highlights growing consumer recognition of Trudi’s® in Norway, with aided brand awareness reaching 27% just over a year after the brand launched in the...
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Announcements
6th August 2026
Fyffes strengthens UK consumer appeal with 79% brand awareness
New Kantar research released by Fyffes shows the continued strength of the Fyffes brand among UK consumers, with aided brand awareness for Fyffes bananas reaching 79%. The research also found that...
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Announcements
30th July 2026
Fyffes strengthens Irish consumer appeal with 88% brand awareness
New Kantar research has confirmed Fyffes’ enduring strength with Irish consumers, with aided brand awareness for Fyffes bananas reaching 88% and 83% of Irish consumers saying they would consider...
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Announcements
4th June 2026
Fyffes launches summer pineapple campaign to brighten up BBQ season
Sweet, juicy pineapples take centre stage this summer Fyffes is launching a vibrant new “Brighten Up Your BBQ” shopper campaign across 61 Globus stores in Germany from Monday, 8 June, putting...
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