Let The Good Grow – Fyffes Continues its Focus on Sustainability and Category Growth at Fruit Logistica 2025

At this year’s Fruit Logistica trade fair in Berlin, Fyffes focused on its credo of sustainable growth — growing the category together with the retail partners, growing the product range with innovative, consumer-tested concepts, and strengthening partnerships with communities and suppliers.

With a strong commitment to sustainability, Fyffes continues to enable more people to access healthy foods while working closely with partners to reduce food waste. The long-standing dedication to the well-being of the communities where Fyffes harvest fresh produce—both from an environmental and human rights perspective—remains central to their vision of Shaping Wellbeing for the World.

Frank Burkhardt, Chief Commercial Officer at Fyffes said: “We have enjoyed meeting with customers and demonstrating how we can support them in achieving their ambitious sustainability goals—whether in greenhouse gas reduction, living wage commitments, human rights, or community initiatives.”

Fyffes is committed to delivering delicious, sustainably sourced fresh produce that meets the evolving needs of consumers. Together with retail partners, Fyffes continues to drive category growth, increasing shopper engagement through innovative products and initiatives.

Alongside the Fyffes brand, which is particularly well-established in the UK and Ireland, Fyffes also continued to promote Trudi’s – a purpose-driven consumer brand under the banner ‘Good Fruit Doing Good.’ At Fruit Logistica 2025, Fyffes showcased Trudi’s, highlighting how the brand is driving category value while strengthening female empowerment and supporting farming communities.

As climate change continues to impact growing conditions at the source, operational excellence is more critical than ever to ensure a stable and resilient supply chain. Through continuous investment in innovation, logistics, and responsible sourcing, Fyffes is working closely with growers and supermarkets to mitigate climate-related risks and drive long-term improvements across the value chain.

“Our focus remains on delivering high-quality fresh produce while upholding our commitments to environmental stewardship and community well-being” added Frank Burkhardt.