The Blue Label

They say that age doesn’t matter, but with over 130 years of experience in tropical fruit we like to think we know a bit about it. We use proven systems that help us to question, control and improve the way we do everything from first planting, to loading and shipping the fruit around the world, right through until it finally leaves our warehouses to go to your local store. Many of the processes that are now standard in the industry were developed by us. But in the end it’s really about our people, many of whom have worked for Fyffes for decades. Their passion (obsession even) for fruit is at the heart of our approach to quality.

Growing bananas & pineapples demands a long term approach (like wine). Bananas have been grown for decades in places like Belize and Colombia. It’s often the main source of employment. So, for the farmers to have a sustainable livelihood and for all of us to be able to enjoy great fruit for years to come, it’s important that the land is looked after. Here are some projects that we are currently supporting:

We’ve said it already, but partnership is key to our business, both parties must benefit. We know that if we have strong relationships with growers and growing communities then together we’ll produce better fruit, that’s good for business and good for the growers. The lives of farm workers in the tropics can be hard, but by working closely with our growers and their communities (people who understand the local situation) Fyffes can make a real difference. Community programs improve living standards for workers and the way we work means that people can expect safe and fair working conditions.

GlobalG.A.P.  is an international standard establishing the minimum requirements to be met by growers of fruit and vegetables to ensure safe, sustainable agricultural production worldwide.

Fyffes has more GlobalG.A.P. certified production partners than any other banana company. We also comply with the British Retail Consortium (BRC) food safety standards.  Sorry, we know that sounds like typical business-speak, a brand just telling you how great they are, but we hope it gives you confidence that we are working to recognised standards and constantly tracking the way we do things. It’s part of our commitment to give you great fruit produced in the right way.

Corporate social responsibility and care for the environment define the way we work.  We know it’s the least you’d expect. So, in line with our policy for transparency and compliance,  we invite independent external organisations to monitor what we do to ensure we keep the highest quality, environmental and ethical standards across all our products, whether conventional, organic or Fairtrade.